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Henrique is the Head of Growth at Rows, the spreadsheet with superpowers. Henrique loves to read books, and he shares his review at. Occasionally, he also loves to share about tech, climate, and other things at. Targeting successful users with high retention rates leads to more sales and growth.

Transparency of metrics to every department is critical for improvement.

Position your product and focus your marketing budget on a segment of customers that has a high retention rate.

The more customers you acquire, the better your product should be.

Target the successful users or users that have a higher retention rate.

Understand that users and break it down in terms of demographics and firmographics.

Identify the activation (AHA) moment and the difference between the user journey of that specific type of user.

Run a test and validate if it correlates with retention.Figure out how the users can reach the activation moment faster.Create additional qualifying data for the user.Focus on improving and making the account activation moment faster - the point of user’s experience where they will be a long-term customer.Identify what areas have the most impact on your growth model.Assign a team member that is dedicated to looking at the KPIs.

There are other layouts like Kanban, Calendar… again these are all just View layouts of all the data in that table.Your sons, I'm Keirra Woodard, the podcast marketer and owner of forward launch. If these two topics share a common link like an Employee works at a Company, you then link those two records together and changes are reflected across the tables.īy default a table will start with a Grid style view layout. If you have a table that contains one topic, for example Customers and you want to add another topic for example Company to your data, create a new Table and add to that table. Tables are made up of Rows (Records) and Columns (Fields)Ī table can have many Views (these are the items on the left)Ī view is a Filtering, Sorting or Grouping of all the data in a Table.Ĭreating a new Grid view in a table is going to show you all data in that table, apply filters, sort or grouping and rename the View to save that layout of the data. In your Base, you have a series of Tabs (these are called Tables in Airtable)